Partner with us
Are you ready to take your content to A Billion New Listeners?
India, a market place not so different from that of US or UK, with second highest
english speaking population in the world. Higher than UK, Canada and Australia put
together.
An interesting fact : Times of India is the highest circulated english daily
newspaper in the world.
Of course a new market has its unique challenges as it has its opportunities. So
the key is to partner with the one who has you covered against all the challenges
and makes most out of the opportunities. An expert at understanding the local as
well as global prespectives, and enable a healthy and benificial ecosystem.
Exactly what Reado has been able to create and master over the past few years. Being
the largest publisher and distributor of Audiobooks in the Indian subcontinent region,
Reado has learnt and mastered what the indian consumer wants and how publishers
can benifit from it. Understanding the trends and costumer behaviour it is evident
that digital consumption of content is where the future lies.
With this thought in mind we have launched India's first digital delivery platform
to deliver Audiobooks to the Indian consumer. Keeping the user experince and content
integrity at the center we have been able to produce a robust and secure platform
through which you as a publisher can seamlessly take your content to a brand new
world of listners.
Why
Robust Technology
To maintain secure and safe downloads , site traffic ,and our publishers confidence
we have invested in robust technology. That’s why we have taken all precautions
and partnered with the best to ensure a safe and fast platform that inspires confidence.
Built using Microsoft Technologies
We know you want only the best and that’s why we trust only the best. Our platform
has been developed using robust and secure technologies like ASP.net, MS SQL provided
by Microsoft, the best in the business. Our web application and framework is built
using ASP.NET also a Microsoft tool. It ensures performance benefits over other
technologies and a robust framework for our site.
Advanced Server Monitoring
Dependable server monitoring by market leaders ensures utmost uptime and advance
load and dynamic load balancing in Reado’s cloud.
Managed Private Cloud
Our private cloud allows smooth running of our resource intensive website, it makes
it a stable browsing experience enhancing the user experience and making maintenance
and monitoring easier for us.
Secure Beyond Ordinary
For us our content security is of utmost importance and that’s why we have pulled
all stops to make sure that our website is safe and secure and one that you can
trust.
SSL Encryption 128 Bit
To ensure safety and security of our content on the internet we have adopted SSL
encryption 128 bit to make online content even more secure.
Two Factor Authentication
Two factor authentications is also a security feature we have adopted to decrease
the probability that the requestor is presenting false evidence of its identity.
Separate Hosting for Web Applications and Content
By ensuring separate hosting for web applications and content we have made our content
even more secure by adopting two security checkpoints to make sure there is no breach
in content safety.
Hardware Firewalls
The hardware firewall controls the network traffic to our site to maintain its security.
It does so by allowing only authorized traffic that meets our pre determined rule
set to access our site. Thereby ensuring our content security is not compromised.
Live Publisher Panel
Our Live Publisher Panel has been created to provide a quick and smooth publisher
interface, to ensure that our publishers have direct and convenient access to their
content.
Live Data Matrix
The Publisher Panel allows immediate access to the publisher to all transaction
pertaining to their content. By giving real time access on sales and enquiries,
the publisher can know his content consumptions patterns as well as his target consumer
profiles all in real time.
Content Control
The publisher through the panel has constant access to their content allowing them
to upload content directly, make changes and constantly update their product having
to make the process longer.
Easy to Use
The panel is easy to use, simple and convenient while providing detailed information
for monitoring and research by the publisher.
Innovative Outreach
Reado pulls out all stops to market your products well, with a pan Indian reach
and intensive outreach initiatives in place, Reado will ensure your audio book reaches
the maximum ears possible.
Interactive Listening Station
To help popularise and increase understanding of audio book Reado has designed Interactive
Listening Stations (ILS) across all major retail outlets in India. Through ILS potential
consumers get a live experience of audio books and their functioning.
200+ Kiosks
Reado has set up over 200 kiosks to retail and advertise audio books. The kiosks
serve as information counters increasing awareness and excitement about the products
in India’s fast booming audio book market
BB, Andriod and Iphone apps
Reado is also slated to develop and launch its own audio book apps for android,
blackberry and iphone users by the third quarter of 2012.
Existing Market Base Redirection
Reado has been in the audio book business for close to two years and has developed
a very loyal customer base for its physical audio books sale. With the launch of
digital sales its very strong existing customer base will automatically be directed
to the online retail platform. Because of its existing market stronghold Reado.com
has more than 5000 prelaunch sign ups.
Press’ Darling
The hardware firewall controls the network traffic to our site to maintain its security.
It does so by allowing only authorized traffic that meets our pre determined rule
set to access our site. Thereby ensuring our content security is not compromised.
Strategic Partnerships
As the market leader in Audio Books , Reado has forged strategic partnerships to
further increase its brand popularity. Reado has tie ups with Flipkart.com, Samsung
and National Book Trust of India amongst others , all industry leaders in their
fields , adding to the repute and credibility to our brand.
Samsung My Reader Audio Book Powered by Reado
Samsung the market leader for smart phones and devices in India has exclusively
partnered with Reado on its newest app MY Reader. The app will be pre-loaded on
all Samsung devices and its Audio Book tab is powered by Reado.
Flipkart
Instrumental in creating the Audio Book category on flipkart.com, Reado is an important
partner of the online retail leader of the Indian market. And in keeping with our
trusted and valued relationship, Reado provides special offers and promotions on
its Audio Books on flipkart.com
National Book Trust of India
National Book Trust an autonomous body under the Ministry of Education , is a leading
publishing brand in India especially when it comes to children's publications. Reado's
partnership with NBT will result in the Audio Book phenomenon reaching newer audiences
in smaller towns and cities. The NBT and Reado published Audio Books will be a milestone
in children's publications in India.
Digital Watermarking
Digital Water Marking is a unique and non obtrusive security safeguard against illegal
copyright infringement. It can be easily integrated to protect audio files without
hampering the listener’s experience.
Easy to Track
Digital watermarking embeds an inaudible watermark message into audio files which
can track and trace any illegal sharing of the file straight to the errant user.
Robustness
Digital watermarking survives Mp3 coding, dynamic compression, time stretching and
even microphone recording ensuring safety of the audio file through multiple post-
processing means.
Sound Quality
The Digital watermarking though robust is also designed to not interfere with the
audio book experience and is inaudible to the human listener and doesn’t impact
the final output in any way.
DRM Free
To make audio book listening easy and accessible we have ensured our content is
DRM (digital rights management) free, which means no restriction on how and where
you listen to our audio books.
Seamless Playing on All Devices
Since our content is DRM you can play it seamlessly across all devices, iphones,
blackberry’s androids essentially anything that plays MP3 files. You can listen
to it across multiple devices without any trouble at all.
Digital Water Marking
We have made our files easily accessible without compromising on security by adopting
digital watermarking on all our audio files. Digital water marking is an inaudible
security message embedded in our files to ensure no copyright infringement or illegal
sharing takes place. The system is robust and easy to track without compromising
on sound quality and user experience.
Great User Experience
The user experience (U Ex) of a site is much more than its looks. It is something
that lingers on after the user has left your site. Reado has tried to make the users
experience easy convenient and enjoyable
Carefully Crafted User Interaction
Reado has attempted to make browsing through it's site a pleasant and hassle free
experience. All features have been designed keeping user ease in mind. Our audio
books are classified under more than 10 categories so that you can easily find the
Audio book that you’re interested in. Users are encouraged to put reviews/rate each
audiobook in the library to make the experience more interactive and informative.
Ease of Use as the Centre of Thought
We take our website usability very seriously. Our website is simple, clear and easy
to use. We have provided all the information on our website that can help you pick
the right book and ensured speed of download is also very fast.
Reward Account
Reado offers its audio book buyers a beneficial and unique means to but audio books
from its site. It’s Reward account is a prepaid subscription unlike any other, developed
keeping in mind the Indian buyer.
Unlike Any Other Subscription
Reward account gives you the benefits of a monthly subscription without any of the
pitfalls. In the reward account you pay only once and NOT every month, and you always
get more for your money with savings of up to 40%.
Unlimited Validity
The Reward account understands that it’s your money and you can spend it when you
like, that’s why your balance NEVER expires. You can spend as much as you want whenever
you want and keep topping up your money when you want.
For The Indian Consumer
Our Reward account is designed keeping in mind Indian spending behaviour and psyche,
we know that our Indian customers don’t like money going out of their account every
month and that’s why our prepaid subscription allows them to decide when they wish
to top up.
Own it Forever
Reado.com offers its customers a wide range of audio books to pick from, which never
expire and stay in your library for life. We understand that our readers have diverse
interests and that’s why we try to give them the very best in every genre.
Unlimited Downloads
Once you download our audio file, it is yours for life. It will stay in your library
forever so you can download it again and again in any device of your choice.
Mix of Genres
Offer library has a mix of fiction and non-fiction titles for our customers, with
the biggest names and bestsellers in both. In these genres also we have tried to
offer something from everyone ranging from children’s fiction to adult fiction and
erotica, management and business titles to self help and spiritual books.
International Bestsellers
The Indian listener doesn’t just want Indian authors; they want the best in the
international market as well. We strive to bring you the best known names from the
International Publishing market as well as our Indian best sellers.
The Indian audio book listener is fast changing his content consumption patterns
and we are keeping step with him, giving him his audio book in the format of his
choice.
Physical Format
We understand that the most convenient form for majority of our customers is the
physical CD format. That’s why we offer our audio books in MP3 format in physical
CD’s. Because the files are in MP3 format they are easily playable across most devices,
like CD players at home or in cars and on laptops and computers.
Digital Downloadable Format
With the influx of smart phones and devices we recognize that the future of content
is digital, that’s why we offer digital downloads of audio books in addition to
physical CD’s. Our books are DRM free to allow ease to the listener; this means
that our files can be played seamlessly across all devices without any password
requirements or restrictions.
Our Friends
We have already managed to forge partnerships and associations with some of the
biggest names in the industry. Our content partners include Penguin, Harvard Business
Press, Brilliance Audio, Gildan Media among others. We have also exclusively partnered
with Samsung to power their audio book App. Reado believed in equal partnerships
and look forward to adding you to their friend list..
