GROUNDSWELL

“The definitive guide for the business world on how to take advantage of social media.” -Fortune 

“. . . one of the most useful primers on the surge in social media.”-Advertising Age 

“. . . a how-to manual for executives and mid-level managers trying to navigate this fast changing and often confusing environment.”  -Financial Times

“What happens when ordinary people are given a voice, when information is no longer altered and packaged by marketers and media manipulators? Result: the groundswell—power to the  people.” —Amazon.com customer review                 

A PIONEERING BOOK on the true business value of social technologies. Winner of the Berry-AMA Book Prize for the Best Book in Marketing (2009). Cited by the editor of Advertising Age as the “best book ever written on marketing and media.” And a global sensation, now translated into fifteen languages. 

The revised and updated Groundswell is a must-read for anyone who wants to take advantage of the opportunities of a newly emerging environment in which customers have a say in your business.Expanded with up-to-the-minute statistics and new chapters on Twitter and the organizational challenges of embracing social technology, Groundswell will help you stay on top of new social technologies as they emerge, understand how customer participation can strengthen your business, and create a process for building this vital marketing channel into your future strategy.  

CHARLENE LI is a social media thought leader, founder of the Altimeter Group, and author of Open Leadership.

JOSH BERNOFF is a senior vice president at Forrester Research and coauthor of the recently released Empowered, a book about how to manage in the age of the empowered customer.